Hub environment, place we connect inspire and engage. We play, investigate, create, imagine, dare explore, invent, cultivate.
Our growth and partnerships excite experimentation -the key to innovation and excellence for projects.
Balancing experience with new exploration and openness to changing ideas and needs. We bring all to the table. There is always a new puzzle and mystery to each project that energizes our process.
Mixing it up. Play Create, Rigor, Repeat.
We explore with our clients to gain deeper understanding engagement and connection. Developing projects collaboratively, we value diverse perspectives and experiences, adding contextual richness and quality of layers to the end design.
Who we are.
Studio Broad established is a multi-faceted design practice focused on creating buildings of quality and longevity; and spaces, respectful to person and place.
Committed to making inventive meaningful spaces, serving clients with an integrated approach through the combined experience of architecture, interior design, landscape, events, staging, visual display, and styling with a focus on sustainability, health and wellbeing, environmental stewardship, social responsibility, mentorship, educating, and community engagement. Place-making is serves as the basis for discussion and collaboration.
We create and actualize projects with a thoughtful balance between design/craft, context/awareness, and client/goals.
The Studio.
We are a team at Studio Broad, focused and committed toward shared goals and building the exceptional. Years of combined experience brings new vision and unique designs that are informed and functionally solid.
Balancing experience with innovation, we bring all to the table. Finding and unraveling the mystery of each project energizes our process.
We work with highly creative and skilled people who are passionate about all parts of design. We strive to be equitable and diverse in our growing studio and love to work with people who want to learn and grow alongside us, making a positive contribution to our changing world and improving lives through design.
Heather Hopkins and Pnina Jalon came together to launch Studio Broad in 2020, to service both commercial and residential clients with over 40 combined years professional experience and a shared mission to design, develop, educate, and provide their communities and clients with integrated design services.
Heather Hopkins, NCIDQ, LEED AP, CI certified
Principal/Partner – Co-Founder
Email – hhopkins@studiobroad.design
Having over 25 years of interior design experience, she brings expertise from her background in commercial firms; architectural and interiors-only studios; retail, staging and set design, event design, and textile design to Studio Broad to service clients throughout Shenandoah Valley and beyond.
Heather is a professional member of the American Society of Designers, serving as Director-at-Large (2018-19) and President-Elect/Incoming President (2021/22). She is also involved in her local Rotary Club since 2016, serving on the board from 2019-present.
Originally from a midwest upbringing in Ohio, her adult life has taken her to cities up and down the east coast including Richmond, Charlotte, Providence, and Boston, prior to settling in Virginia. Heather's childhood consisted of family road trips, never to miss a roadside attraction or museum. Subconsciously absorbing these cues from craftsmen, glass-blowing, vintage trains, historical houses- and even weekend jaunts to Open Houses-, as well as her discovery of the fashion and the arts led to the realization that her creative outlet had career potential. Upon graduating from Ohio University, Heather moved to larger cities, first in Richmond and then to Boston to pursue Interior Design and integrate the values from her upbringing into design on a larger scale.
Heather resides in Staunton, Virginia with her husband, son, and newest member of the family, an Aussiedoodle named Tallulah. Having the opportunity to get to know the people of her community on an intimate level has been a welcoming and fulfilling experience, and has exceeded her expectations of living in a small city. Interior Design has always been a calling and a way of life for her, and being able to help small businesses and neighbors, as well as friends and family, only serves to emphasize why she loves doing what she does.
Pnina Jalon, Assoc. AIA, Allied ASID,
Principal Partner – Founder
Email - PJalon@studiobroad.design
Pnina Jalon is a Principal and founder at Studio Broad with over 20 years of architectural and interior design experience. Integrating her experience in architecture with interior design in both commercial and residential projects, she brings a multidimensional perspective and approach to her body of work. Throughout her notable career she has had diverse roles and produces creative designs that reflect her around the world experiences. Starting in Los Angeles, as architectural designer in several architecture practices, visual director, and designer for Dialogica LA, to most recently, Interior Design Project Manager for James Madison University, before starting Studio Broad in Charlottesville VA. Professionally, she has been a project manager on numerous design-build projects ranging from ground up buildings to interior renovations. As a Principal Partner of Studio Broad, Pnina oversees creative direction and leads projects through all phases of the design process.
Pnina’s creative and business experiences prior to her professional career in architecture and interior design heavily influence her process and approach to design. Her background in the art of making and hands-on experience informs her attention to the craft of building, and the effect details make on the overall space and outcome of project. Her earlier career history includes jewelry designer, both owner, and maker, design-build of exhibit booths, furniture and display structures for retail boutiques, and traveling throughout Europe as an artist assistant, facilitating in the planning and installations of shows in major museums. Her own recognized work as a multi-media artist exhibited in NYC gallery shows include sculptural installations and various works over several years. Pnina’s design thinking, and practice are intricately based on the contextuality of these influences and experiences, and her attention and attitude towards buildings and spaces as parts of something larger, each part of the building, from structure to the details as vital to integrated holistic design.
Education
B.Arch, SCI-ARC Southern California Institute of Architecture, 2002
SUNY Empire State College, Graduate Studio Program NYC, 1991-1992
Parsons School of Design, 1989-1991
